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A representative image is an indirect visual depiction that summarizes events, brands, or services. Representative images are intended to quickly convey information through a singular image, allowing for quicker understanding; for example, when that particular event has not been visually captured or is visually available.
Some forms of branded content do include self-placed product placement (such as a series of made-for-TV movies produced by Walmart and Procter & Gamble, which featured placements for P&G products and Walmart store brands), [37] [38] [39] but some (such as, most prominently, the media operations of energy drink brand Red Bull) are focused more ...
In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) [1] and product placement (where advertisers pay to have references to their brands incorporated into outside creative ...
Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. [ 2 ] [ 1 ] Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising .
The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, with a service, or with the companies providing them.
The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople ...
A word or short phrase in larger type used to break up long columns of text, often a fragment of a strong quote from the paragraph which follows. [2] curtain raiser A story written before a predicted event, setting the scene for when it happens. Such stories are often used at the start of election campaigns, sporting competitions, etc. [2] cutline
Featured pictures in Wikipedia. This star symbolizes the featured content on Wikipedia. This page highlights the finest images on Wikipedia. The featured picture criteria explains that featured pictures must be freely licensed or in the public domain, must be of a high technical quality, and must add significantly to at least one article on Wikipedia.