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  2. Sunk cost - Wikipedia

    en.wikipedia.org/wiki/Sunk_cost

    The idea of sunk costs is often employed when analyzing business decisions. A common example of a sunk cost for a business is the promotion of a brand name. This type of marketing incurs costs that cannot normally be recovered [citation needed].

  3. Barriers to exit - Wikipedia

    en.wikipedia.org/wiki/Barriers_to_exit

    Some costs that require firm to comply in order to exit market. For example, remediation costs due to environmental regulations. High fixed exit costs. "can include loans, which the company pays back over time, property costs, vehicle costs or any settlement packages for investors or employees." [6] Indirect opportunity costs of exit: Sunk costs.

  4. Escalation of commitment - Wikipedia

    en.wikipedia.org/wiki/Escalation_of_commitment

    Of these, sunk costs, time investment, decision maker experience and expertise, self-efficacy and confidence, personal responsibility for the initial decision, ego threat, and proximity to project completion have been found to have positive relationships with escalation of commitment, while anticipated regret and positive information framing ...

  5. Sunk cost fallacy: Economics claims FarmVille isn't fun - AOL

    www.aol.com/news/2011-03-30-sunk-cost-fallacy...

    Zynga's farming titan owes all of its success to a little economic theory called Sunk Cost. According to a blogger at YouAreNotSoSmart.com, FarmVille's mindblowing success has absolutely nothing ...

  6. What Is Sunk Cost? - AOL

    www.aol.com/news/2013-04-03-sunk-cost-definition...

    Alamy There are some economic terms most of us know and understand, such as supply and demand. And there are other terms we will probably never even run across, like implicit logrolling and a ...

  7. The Sunk Cost Fallacy Is Ruining Your Decisions. Here's How - AOL

    www.aol.com/news/sunk-cost-fallacy-ruining...

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  8. Relevant cost - Wikipedia

    en.wikipedia.org/wiki/Relevant_cost

    It is often important for businesses to distinguish between relevant and irrelevant costs when analyzing alternatives because erroneously considering irrelevant costs can lead to unsound business decisions. [1] Also, ignoring irrelevant data in analysis can save time and effort. Types of irrelevant costs are: [3] Sunk costs [4] Committed costs

  9. Contestable market - Wikipedia

    en.wikipedia.org/wiki/Contestable_market

    No sunk costs; The same level of technology is available to incumbent businesses and new entrants. A perfectly contestable market is not possible in real life. Instead, the degree of contestability can be observed within markets. [example needed] The more contestable a market is, the closer it will be to a perfectly contestable market.