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  2. Box Tops for Education - Wikipedia

    en.wikipedia.org/wiki/Draft:Box_Tops_for_Education

    Bags of boxtops. The Box Tops for Education (BTFE) program is an American school fundraising program sponsored by General Mills. [1] [2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school.

  3. General Mills - Wikipedia

    en.wikipedia.org/wiki/General_Mills

    General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...

  4. Boxtop - Wikipedia

    en.wikipedia.org/wiki/Boxtop

    Their coupon catalog allowed loyal customers to mail in either money or coupons to purchase items in the catalog. [1] During the 1930s through 1960s, cereal boxtops were usually the most common proofs of purchase used to claim such premiums. (UPCs, which debuted in the 1970s, later served this purpose.)

  5. General Mills bets the power of flavor will save it from ...

    www.aol.com/finance/general-mills-bets-power...

    In addition to tweaking prices and increasing coupons to lure back shoppers, General Mills plans to invest in promotional activity—including ... in 2016 to ensure Cheerios would be gluten-free ...

  6. General Mills is reviving a popular cereal from the 1960s - AOL

    www.aol.com/general-mills-reviving-popular...

    General Mills revives a long-discontinued cereal called Twinkles from the 1960s, plus introducing a new 'Friends' themed cereal. Here's what we know.

  7. Betty Crocker - Wikipedia, the free encyclopedia

    en.wikipedia.org/wiki/Betty_Crocker

    Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...

  8. Ask a Fool: What Do You Think of General Mills?

    www.aol.com/news/2013-05-23-ask-a-fool-what-do...

    In the following video, Motley Fool consumer goods analyst Blake Bos takes a question from a Fool reader, who asks, "What do you think of General Mills?". The retail space is in the midst of the ...

  9. Queenpins - Wikipedia

    en.wikipedia.org/wiki/Queenpins

    After a particularly frustrating day, Connie writes a complaint letter to General Mills about the Wheaties she ate being stale. Soon, she receives a coupon for a free box of cereal. Greg Garcia, a cashier at her local A&G Family Marts store, explains to her that companies habitually respond to complaint letters by sending coupons for free items.