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  2. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [ 2 ] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.

  3. Dual process theory - Wikipedia

    en.wikipedia.org/wiki/Dual_process_theory

    Ron Sun proposed a dual-process model of learning (both implicit learning and explicit learning). The model (named CLARION) re-interpreted voluminous behavioral data in psychological studies of implicit learning and skill acquisition in general. The resulting theory is two-level and interactive, based on the idea of the interaction of one-shot ...

  4. Attitude change - Wikipedia

    en.wikipedia.org/wiki/Attitude_change

    The elaboration likelihood model is similar in concept to and shares many ideas with other dual processing models, such as the heuristic-systematic model of information processing. [27] In the elaboration likelihood model, cognitive processing is the central route and affective/emotion processing is often associated with the peripheral route. [28]

  5. Social judgment theory - Wikipedia

    en.wikipedia.org/wiki/Social_judgment_theory

    Elaboration likelihood model – emphasizes the two routes of persuasion – central (cognitive arguments) and peripheral (emotional influence). Social impact theory - emphasizes the number, strength, and immediacy of the people trying to influence a person to change their mind.

  6. Elaboration - Wikipedia

    en.wikipedia.org/wiki/Elaboration

    Progressive elaboration, a process for creating a work breakdown structure in project management; Conceptual elaboration, the Buddhist concept of conceptual proliferation; Elaboration likelihood model, a psychological theory on the change of attitudes; Elaboration principle, a process of recruiting new members into a group

  7. Heuristic-systematic model of information processing - Wikipedia

    en.wikipedia.org/wiki/Heuristic-systematic_model...

    The heuristic-systematic model of information processing (HSM) is a widely recognized [citation needed] model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. [1] The model states that individuals can process messages in one of two ways: heuristically or systematically. Systematic processing entails ...

  8. Likelihood function - Wikipedia

    en.wikipedia.org/wiki/Likelihood_function

    A likelihood region is the set of all values of θ whose relative likelihood is greater than or equal to a given threshold. In terms of percentages, a p % likelihood region for θ is defined to be [16] [18] [21] {: ()}.

  9. Exploratory factor analysis - Wikipedia

    en.wikipedia.org/wiki/Exploratory_factor_analysis

    Likelihood ratio statistic: [19] Used to test the null hypothesis that a model has perfect model fit. It should be applied to models with an increasing number of factors until the result is nonsignificant, indicating that the model is not rejected as good model fit of the population.