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A Hardee's in Hong Kong A Hardee's Red Burrito location in Florida Big Twin hamburger. A new Hardee's logo was unveiled in 2006 that featured script lettering and retained the iconic Happy Star, further unifying the Hardee's and Carl's Jr. brands. Hardee's also marketed special Super Bowl celebratory pins in the early 1990s. [26]
Top: Joni Hanebutt / Shutterstock; Bottom: Ken Wolter / ShutterstockThey're known for their charbroiled burgers. They're decked out in matching red and yellow color palettes. And they both use the ...
In 1997, CKE Restaurants acquired Hardee's, a restaurant chain with 2500 locations in the Midwest, South, and East Coast regions. [15] In 2001, Carl's Jr. introduced the Thickburger line with the 1/2 lb. Six Dollar Burger, with sister chain Hardee's following in 2003.
CKE conducts an annual Stars for Heroes in-store fundraising campaign by soliciting donations from customers at both Hardee's and Carl's Jr. restaurants to benefit US military veterans and their families. Since the program's launch in 2011, Stars for Heroes raised nearly US$5 million by 2015. [27]
A Hardee’s fan favorite is back by popular demand, along with some new offerings. The Philly cheesesteak angus burger and the Philly cheesesteak breakfast burrito returned to Hardee’s ...
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That May, CKE Restaurants, Inc., the parent company of Carl's Jr. and Hardee's, filed a lawsuit against Jack in the Box, Inc. CKE claimed, among other things, that the commercials tried to give the impression that Carl's Jr./Hardee's Angus beef hamburgers contained cow anuses by having an actor swirl his finger in the air in a circle while ...
Unlike the two CKE chains (which have at various points flip flopped between marketing Carl's Jr. & Hardee's as one chain or separate regional chains that both share Carl's Jr's Happy Star logo and imaging, but have largely separate menus), Checkers promptly merged Rally's into its branding, and the two chains are now only different by name.