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GOAT is an American online platform offering sneakers, streetwear, luxury apparel and accessories through the primary and resale markets. Founded in 2015, GOAT has 50 million members and over 1,000,000 sellers across 170 countries on its platform.
The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
In 1987, Susanne and Christoph Botschen opened the "Theresa" boutique in Munich city center, where they sold designer fashion for women. In 2006, the couple supplemented the physical store by founding an online store, Mytheresa, which offers ready-to-wear, shoes, accessories, and fine jewelry from more than 250 designers.
As sneaker resale players expand globally and look optimistically into 2021, are there pitfalls looming for the multibillion dollar market?
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