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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
The first recorded SEO contest was Schnitzelmitkartoffelsalat by German webmasters, started on November 15, 2002, in the German-language usenet group. In the English-language world, the nigritude ultramarine competition created by DarkBlue.com [1] and run by SearchGuild is widely acclaimed as the mother of all SEO contests. [2]
On May 3, 2013, Webs introduced a SEO Booster, a search engine optimization tool that helps users identify the best keyword phrases to build into their website in order to improve its position in search engine results. [8]
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.
Incisive Media purchased Search Engine Watch from MecklerMedia (now Jupitermedia) for $43 million in 2005 [8] that year. Just over a year after the purchase, Sullivan announced his resignation from guiding the series on August 29, 2006 [ 9 ] after a contract dispute but later agreed [ 10 ] to run two further shows in the US and speak at a third ...
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