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Starbucks VIA Italian Roast Coffee has a 4.7-star rating on Starbucks' website, with more than 83% of reviewers giving the full-bodied coffee the full five stars. The best part? This top-ranked ...
Starbucks CEO Howard Schultz was putting on the hard sell in New York on Tuesday morning to a room full of investors and journalists as he unveiled a taste test of the company's new instant coffee ...
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Instant coffee solids (also called soluble coffee, coffee crystals, coffee powder, or powdered coffee) refers to the dehydrated and packaged solids available at retail used to make instant coffee. Instant coffee solids are commercially prepared by either freeze-drying or spray drying , after which it can be rehydrated.
The woman was holding Starbucks' new Via to go mug; it has plastic compartments for six packets of the instant coffee around the perimeter of the coffee cup, and a screw-off bottom.
The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U.S. and Canada with Starbucks stores promoting the product with a blind "taste challenge" of the instant versus fresh roast, in which many people could not tell the difference between the instant and freshly brewed coffee ...
Starbucks is kicking off the summer season by expanding its Via instant coffee beverage line. On Tuesday, the coffee chain announced that it has added an iced coffee version of VIA that people can ...
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