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Cloud marketing is the process of an organization's efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every end-user. [1] It aims to use advertising methods to give tailor-made adverts to customers based on their browsing history or interests via online applications ...
Unified communications (UC) is a business and marketing concept describing the integration of enterprise communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including extension mobility and single number reach), audio, web & video conferencing, fixed-mobile convergence (FMC), desktop sharing, data sharing (including ...
Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to ISO. [1]
A content delivery network or content distribution network (CDN) is a geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and performance ("speed") by distributing the service spatially relative to end users .
Companies can cut costs with cloud communications services without sacrificing features. [4] The success of Google and others as cloud-based providers has demonstrated that a cloud-based platform can be just as effective as a software-based platform, but at a much lower cost. Voice services delivered from the cloud increases the value of hosted ...
A small world network Is a graph in which most nodes aren't connected to one another but as connections are made other nodes can be reached through only a couple of intermediaries. In terms of marketing small world networks have been used to model this such as consumer referrals (e.g. Jun, Kim, Kim, & Choi). [20]
Information and communications technology (ICT) is an extensional term for information technology (IT) that stresses the role of unified communications [1] and the integration of telecommunications (telephone lines and wireless signals) and computers, as well as necessary enterprise software, middleware, storage and audiovisual, that enable users to access, store, transmit, understand and ...
Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a stream of packets from a server to a client and is rendered in real-time; [ 1 ] this contrasts with file downloading , a process in which the end-user obtains an entire media file before consuming the content.