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CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. [ 1 ]
Noxell Corporation, formerly known as the Noxzema Chemical Company, [1] was a Maryland-based company that made household products. Its best known brands were Noxzema and CoverGirl . In 2016, it became a subsidiary of The Procter & Gamble Company .
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
Navy is a perfume originally created by CoverGirl and now owned by Dana Classic Fragrances. It was released as a women's fragrance in 1990 [ 1 ] and a later version was released for men in 1995 [ 2 ] (FragranceX however places the release in 1996 [ 3 ] ).
In 2006 Evans starred in The CW CoverGirl commercial campaign "My Life as a Cover Girl", as well as a CoverGirl commercial with fellow CoverGirls Queen Latifah and Tiiu Kuik. [3] She was one of only a few Top Model winners to have her CoverGirl contract renewed and can be seen in multiple ads for the brand.
In November 2016, as part of a campaign to feature models from diverse backgrounds, CoverGirl cosmetics named Afia as a brand ambassador. [6] She was the first hijab-wearing model to be a brand ambassador for CoverGirl when she began modeling their new mascara product called "So Lashy!
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Talia Joy Castellano (August 18, 1999 – July 16, 2013) was an American internet personality and model who was best known for her work on YouTube, notably her makeup and fashion content, and for becoming the first honorary CoverGirl in 2012. She battled the diseases neuroblastoma and leukemia for six years, and died on July 16, 2013. As of May ...