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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
By 1923 the Converse All Star shoe was designed in its present-day form after the company made improvements to the design based on Chuck Taylor's input. The restyled Converse All Star basketball shoe also had a distinctive five-pointed-star logo displayed on the high-top shoe's ankle patch.
Fashion trends in the 1940s and 1950s saw PF Flyers expand from gyms and ball fields to become fashionable active footwear; its main competitors were Converse and Keds. "Everything you do is more fun with PF" read one 1947 magazine ad. PF styles ranged from high- and low-top sport shoes to oxfords and moccasins "for work, relaxation and play".
By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. [3] [24] Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets ...
In 2004, Varvatos designed the laceless Converse Chuck Taylor slip-on. The design was widely adopted and imitated by competitors. [7] [5] By March 2006, "Converse by John Varvatos" premiered the first ready-to-wear clothing line in Converse's history. [7] A vintage-inspired line was also designed for a younger demographic. [6]
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Symphony brought in former partner Infinity Associates, who together purchased Converse from bankruptcy in 2001 and Haggar Clothing in 2005. [7] Jim Stroesser, who was the key partner in rebuilding Converse, was asked to be the CEO/President of PONY in 2006. Stroesser's team relocated Pony from Santa Barbara, California, to downtown San Diego.
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