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While the "Pepsi Generation" theme dates back to the mid-1960s, the Refresh Project was partially based in the idea of bringing the advertising in line with the company's corporate giving. To do ...
The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.
Following an incident in 1984 in which Jackson received second and third degree burns to his scalp while filming a commercial for the tour's sponsor, Pepsi, he donated his $1.5 million settlement from Pepsi to the hospital where he had been treated, Brotman Medical Center in Culver City, California; its Michael Jackson Burn Center was named in ...
Veterans Day is coming this Saturday, and it's a great time to show veterans or active duty personnel how much you appreciate what they do.
This is an alphabetical list of PepsiCo brands. [ 1 ] [ 2 ] It lists licensed trademarks , partnerships, including those in only certain markets, and products , split into foodtypes. Trademarks
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"Live for Now", also known as "Live for Now Moments Anthem", [2] is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad’s purpose was initially to reach millennials and “to project a global message of unity, peace, and understanding."
Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...