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In March 2009, Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections. [5] In August 2011, Jay-Z confirmed via Twitter that Rocawear had partnered with Pharrell Williams' clothing label, Billionaire Boys Club. [6] In 2012, Rocawear was a €490 million clothing business. [7]
Today, the game launched it's first branded clothing line, partnering up with Rocawear. Rocawear was started in 1999 by Jay-Z. Crowdstar's It Girl is on a rampage lately, with new clothing and ...
Jay-Z and Damon Dash are the founders of the urban clothing brand Rocawear. [152] Rocawear has clothing lines and accessories for men, women and children. The line was taken over by Jay-Z in early 2006 following a falling out with Dash. In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. He retains ...
Mendez has appeared in Glamour, Latina, Cosmopolitan, People en Español, Essence, Shape, The Source and many others. She is one of the first full-size Latina models to serve as a featured model for such clothing line brands as Baby Phat, Apple Bottoms, Sofia Vergara, Maggy London, Qristyl Fraizer Designs, Ashley Stewart, Rocawear, PZI Jeans, [3] and Dereon.
The company continued with acquisitions in 2007 with the purchase of Cannon, Danskin, Artful Dodger, and Rocawear brands. On November 15, 2007, Iconix bought the Starter brand from Nike. On October 27, 2009, Iconix paid $109 million for a 51% stake in urban fashion brand Eckō Unltd. It acquired full ownership in May 2013. [3]
Ciara became the face of Jay-Z's Rocawear clothing line and spokesperson for the women campaign titled "I Will Not Lose", which debuted in the summer of 2007. In the October issue of Vibe Magazine , she appeared, apparently nude, on the magazine cover but claimed Vibe had airbrushed her clothes off.
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