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Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program. Non-linear video ads — the ads run concurrently with the video content, so the users see the ad while viewing the content.
In-game advertising shows the player advertisements while playing the game, [3] whereas advergames are a type of game created to serve as an advertisement for a brand or product. [ 4 ] Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content.
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Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. Typically it refers to media that combines various forms of entertainment (television, movies, songs, etc.) with elements of advertising to promote products or brands.
Home video game consoles, such as the PlayStation 4, PlayStation 5, Xbox Series X and Xbox One, contain built-in streaming and optional camera integration for streamers to use. Streamers using computers use software such as Open Broadcaster Software or XSplit to upload a livestream to the Twitch servers. [7]
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An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau ) of the words "advertisement" and "editorial". Merriam-Webster dates the origin of the word to 1946.
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