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Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.
Fake news websites are those which intentionally, but not necessarily solely, publish hoaxes and disinformation for purposes other than news satire. Some of these sites use homograph spoofing attacks , typosquatting and other deceptive strategies similar to those used in phishing attacks to resemble genuine news outlets.
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Fake news websites target United States audiences by using disinformation to create or inflame controversial topics such as the 2016 election. [1] [2] Most fake news websites target readers by impersonating or pretending to be real news organizations, which can lead to legitimate news organizations further spreading their message. [3]
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More than a decade ago, a teenager named Caitlin Upton became one of the world's first true viral sensations. This was 2007, a few years before "going viral" was a daily occurrence: There was ...
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