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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...

  4. Enshittification - Wikipedia

    en.wikipedia.org/wiki/Enshittification

    Enshittification, also known as crapification and platform decay, is the term used to describe the pattern in which online products and services decline in quality over time.

  5. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

  6. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

  7. Web content - Wikipedia

    en.wikipedia.org/wiki/Web_content

    Users connect their computers to web content via various layers of the internet. Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites.

  8. Search engine scraping - Wikipedia

    en.wikipedia.org/wiki/Search_engine_scraping

    Most commonly larger search engine optimization (SEO) providers depend on regularly scraping keywords from search engines to monitor the competitive position of their customers' websites for relevant keywords or their indexing status. The process of entering a website and extracting data in an automated fashion is also often called "crawling ...

  9. Doorway page - Wikipedia

    en.wikipedia.org/wiki/Doorway_page

    A content-rich doorway page must be constructed in a search-engine-friendly manner, or it may be construed as search engine spam, possibly resulting in the page being banned from the index for an undisclosed amount of time. These types of doorways utilize (but are not limited to) the following: Title-attributed images for keyword support

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