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In entertainment, a tagline (alternatively spelled tag line [1] [2]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual , social group , or product .
Guess began in 1981 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers switched to selling jeans with a light, form-fitting denim and zippers at the ankles. [2] [3] Guess began offering licensed products, including watches, eyewear, and a fragrance line. In 1985, it introduced black-and-white advertisements ...
Diesel Black Gold was the luxury ready-to-wear line and was launched in 2008 during the New York Fashion Week. [59] The line elevated Diesel's denim expertise by introducing elements of tailoring. [60] Diesel Black Gold was positioned as a casual alternative to other luxury brands.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products , swag [ 1 ] ( mass nouns ), or freebies ( count nouns ), are used in marketing and sales .
After licensing Pepe Jeans USA in 1995, in 1996 Tommy Hilfiger Inc. began distributing women's clothing as well. [16] By the end of the next year, Hilfiger had opened his first store in Beverly Hills, which was followed by a store in London in 1998. [16] The company launched its bed and bath line in 1998. [10]
Today, brands play a much bigger role. The power of brands to communicate a complex message quickly, with emotional impact and with the ability of brands to attract media attention, makes them ideal tools in the hands of activists. [115] Cultural conflict over a brand's meaning has also influences the diffusion of an innovation. [116]
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are. [1]