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In cognitive science and neuropsychology, executive functions (collectively referred to as executive function and cognitive control) are a set of cognitive processes that support goal-directed behavior, by regulating thoughts and actions through cognitive control, selecting and successfully monitoring actions that facilitate the attainment of chosen objectives.
Improving speed: While making a good decision is important, making a quick decision is also important. Therefore, emotions and associated somatic conditions can offer mechanisms for encouraging a decision maker to decide quickly, especially when one or more options are potentially dangerous. Hunger, anger and fear can all induce a speedy decision.
The project on Neuromarketing and the project on decision-making (both sponsored by the National Social Science Foundation of China) were the first projects approved in their academic fields. Moreover, the lab has hosted approximately 10 high-level academic symposiums, including the International Conference on Neuromanagement and Neuroeconomics .
Orbitofrontal cortex: a region in the frontal lobe involved in the process of decision-making; Piriform cortex: part of the olfactory system; Entorhinal cortex: related to memory and associative components; Fornix: a white matter structure connecting the hippocampus with other brain structures, particularly the mammillary bodies and septal nuclei
Decision-making is a region of intense study in the fields of systems neuroscience, and cognitive neuroscience. Several brain structures, including the anterior cingulate cortex (ACC), orbitofrontal cortex, and the overlapping ventromedial prefrontal cortex are believed to be involved in
It is a mental shortcut that helps individuals achieve peace and harmony in their lives while simultaneously attempting to avoid the potential risks or consequences of a decision. [45] Base rate heuristic: When a decision involves probability this is a mental shortcut that uses relevant data to determine the probability of an outcome occurring.
Affective neuroscience is the study of how the brain processes emotions.This field combines neuroscience with the psychological study of personality, emotion, and mood. [1] The basis of emotions and what emotions are remains an issue of debate within the field of affective neuroscience.
As research into decision-making behavior becomes increasingly computational, it has also incorporated new approaches from theoretical biology, computer science, and mathematics. Neuroeconomics studies decision-making by using a combination of tools from these fields so as to avoid the shortcomings that arise from a single-perspective approach.