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In cognitive science and neuropsychology, executive functions (collectively referred to as executive function and cognitive control) are a set of cognitive processes that support goal-directed behavior, by regulating thoughts and actions through cognitive control, selecting and successfully monitoring actions that facilitate the attainment of chosen objectives.
The project on Neuromarketing and the project on decision-making (both sponsored by the National Social Science Foundation of China) were the first projects approved in their academic fields. Moreover, the lab has hosted approximately 10 high-level academic symposiums, including the International Conference on Neuromanagement and Neuroeconomics .
In economic theory, human decision-making is often modeled as being devoid of emotions, involving only logical reasoning based on cost-benefit calculations. [3] In contrast, the somatic marker hypothesis proposes that emotions play a critical role in the ability to make fast, rational decisions in complex and uncertain situations.
Sample flowchart representing a decision process when confronted with a lamp that fails to light. In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options.
Improving speed: While making a good decision is important, making a quick decision is also important. Therefore, emotions and associated somatic conditions can offer mechanisms for encouraging a decision maker to decide quickly, especially when one or more options are potentially dangerous. Hunger, anger and fear can all induce a speedy decision.
More recently, Ken H. Britten, William T. Newsome, and C. Daniel Salzman have shown that in area MT of monkeys, neurons respond with variability that suggests they are the basis of decision making about direction of motion. They first showed that neuronal rates are predictive of decisions using signal detection theory, and then that stimulation ...
In biology, the nervous system is the highly complex part of an animal that coordinates its actions and sensory information by transmitting signals to and from different parts of its body. The nervous system detects environmental changes that impact the body, then works in tandem with the endocrine system to respond to such events. [1]
Cognitive neuropsychology has its roots in the diagram-making approach to language disorder that started in the second half of the 19th century. The discovery that aphasia takes different forms depending on the location of brain damage provided a powerful framework for understanding brain function.