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Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [2] [3] via an online learning platform. Google Digital Garage was created by Google in 2015. [4]
The planning and implementation of organized training programs for professional selling, sales management, and marketing. Sharing Knowledge: The establishment of discussion forums, for example, web meetings, online networking and conferences which enable members to share sales and marketing experiences and knowledge.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. [ 1 ] CIM offers 130 study centres in 36 countries, and exam centres in 132 countries.
Social marketing is described as having "two parents". The "social parent" uses social science and social policy approaches. The "marketing parent" uses commercial and public sector marketing approaches. [3] Social marketing has started to encompass a broader range of focus in recent years and now goes beyond influencing individual behavior.
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