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Mossy Oak is brand of an outdoor clothing and equipment overseen by Haas Outdoors, Inc. founded by Toxey Haas in 1986 in West Point, Mississippi. History
In 1986, Haas founded Haas Outdoors, Inc and introduced the Mossy Oak brand of outdoor clothing using the "Bottomland" pattern he designed. [4] The first Mossy Oak clothing was sewn by Haas' mother in his childhood home. [5] Haas and his friend Chris Hawley co-founded Mossy Oak's real estate company Mossy Oak Properties in 1999. [6]
He transformed the company's retail product line into a consumer brand and launched the first line-up of bags and packs at a sportswear trade fair in Chicago in 1977. Norman Jacobs joined the company in 1980 and, with partner Mark Goldman, claimed a market-leading share of the U.S. college market on the East Coast throughout most of the 1980s ...
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