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The original definition of an "impulse purchase" was a purchase that unplanned by the consumer that came out of the DuPont Consumer Buying Habits Study that occurred from 1948 to 1965. The definition of impulse buying was then updated, referring to the intense urge that a consumer feels when they want to buy an item right then, often causing ...
Impulse buying can be more than just that pack of gum at the grocery checkout aisle. These unplanned impulse purchases can wreak havoc on your budget and personal finances over time. Spending ...
B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal.In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.
In shopping mall design, the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making them more susceptible to making impulse buys.
Flying business class could spell the difference between being comfortable and getting a decent night's sleep on a long flight vs. being miserable and suffering from major jet lag in the days that ...
Taking Care of Business. While most of us make a pit stop to pick up pre-made meals, party food, or just regular groceries at our local Costco, far fewer of us head to a Costco Business Center ...
Overselling is a common practice in the travel and hospitality sectors, in which it is expected that some people will cancel. The practice occurs as an intentional business strategy in which sellers expect that some buyers will not consume all of the resources they are entitled to, or that some buyers will cancel.
The best book I've ever read on the basics of stock picking: Joel Greenblatt's The Little Book That Still Beats the Market. It's literally written so that a small child can understand it.