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  2. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    Ethos was therefore achieved through the orator's "good sense, good moral character, and goodwill", and central to Aristotelian virtue ethics was the notion that this "good moral character" was increased in virtuous degree by habit (Rhetorica 1380). Ethos also is related to a character's habit as well (The Essential Guide to Rhetoric, 2018).

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    If both the advertisement made 40 years ago and the exact same advertisement made today contain the same speaker with the same credentials (ethos), and the same arguments with the same logic (logos), and they both appeal to the same emotions and the same values (pathos), but the reception is completely different, then what has changed is the ...

  4. Ethics - Wikipedia

    en.wikipedia.org/wiki/Ethics

    Ethics is the philosophical study of moral phenomena. Also called moral philosophy, it investigates normative questions about what people ought to do or which behavior is morally right. Its main branches include normative ethics, applied ethics, and metaethics. Normative ethics aims to find general principles that govern how people should act.

  5. Mores - Wikipedia

    en.wikipedia.org/wiki/Mores

    The Greek terms equivalent to Latin mores are ethos (ἔθος, ἦθος, 'character') or nomos (νόμος, 'law'). As with the relation of mores to morality, ethos is the basis of the term ethics, while nomos gives the suffix -onomy, as in astronomy.

  6. Morality - Wikipedia

    en.wikipedia.org/wiki/Morality

    Ethics (also known as moral philosophy) is the branch of philosophy which addresses questions of morality. The word "ethics" is "commonly used interchangeably with 'morality' ... and sometimes it is used more narrowly to mean the moral principles of a particular tradition, group, or individual."

  7. Ethical dualism - Wikipedia

    en.wikipedia.org/wiki/Ethical_dualism

    Ethical dualism (from ancient Greek ἔθος (o ἦθος), ethos, "character", "custom", and Latin duo, "two") [1] refers to the practice of imputing evil entirely and exclusively to a specific group of people, while disregarding or denying one's own capacity to commit evil.

  8. History of ethics - Wikipedia

    en.wikipedia.org/wiki/History_of_ethics

    Ethics or moral philosophy is a branch of philosophy that "involves systematizing, defending, and recommending concepts of right and wrong behavior". The field of ethics, along with aesthetics, concerns matters of value, and thus comprises the branch of philosophy called axiology.

  9. Ethics in religion - Wikipedia

    en.wikipedia.org/wiki/Ethics_in_religion

    Ethics involves systematizing, defending, and recommending concepts of right and wrong behavior. [1] A central aspect of ethics is "the good life", the life worth living or life that is simply satisfying, which is held by many philosophers to be more important than traditional moral conduct.