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The term "microbrand" is usually synonymous with the microbrand watch industry, though it can also be more widely used to describe any small-scale brand that is likely only recognized in niche communities and among hobbyists. The first microbrands debuted in the early to mid-2000s.
Now, you’re not necessarily limited to microbrand watches at under $1,500: Some larger companies, including Seiko, Hamilton, Longines, Swatch, Citizen, and others, offer many watches at this ...
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A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market. [1] The majority of microbrands are owned by a microbusiness , though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools.
Dan Henry Watches is a microbrand wristwatch manufacturer. The company was founded in 2016 by Dan Henry, a watch collector with more than 1,500 vintage timepieces in his collection. [ 1 ] Henry also runs an interactive website called Timeline.Watch, providing information on vintage watches.
Also, many watch manufacturers own more than one brand, while others own no brands and simply do contract manufacturing. Note that watch brands that do not manufacture watch movements of their own, but merely assemble components made by others should not be categorized as "watch manufacturers" or as "watchmakers".
This list is a duplicate of Category:Watch brands, which will likely be more up-to-date and complete. Manufacturers that are named after the founder are sorted by surname. Manufacturers that are named after the founder are sorted by surname.