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2. Maybelline - Wikipedia

   en.wikipedia.org/wiki/Maybelline

   Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.

3. 10 of the Best Beauty Deals at Walmart This Winter - AOL

   www.aol.com/finance/10-best-beauty-deals-walmart...

   The makeup brand e.l.f. hasn’t been around nearly as long as legacy brands like Maybelline or Revlon, but it’s become a dominant player in space, particularly because its products are ...

4. The Estée Lauder Companies - Wikipedia

   en.wikipedia.org/wiki/The_Estée_Lauder_Companies

   The Estée Lauder Companies Inc. (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City.

5. L'Oréal - Wikipedia

   en.wikipedia.org/wiki/L'Oréal

   L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. As of 2020, L'Oréal markets in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. The company's products are found in a wide variety of ...

6. Thomas Lyle Williams - Wikipedia

   en.wikipedia.org/wiki/Thomas_Lyle_Williams

   In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver

7. L’Oréal heiress has been dethroned as the world’s richest ...

   www.aol.com/finance/l-oreal-heiress-dethroned...

   The two women are part of families with enduring legacies in beauty and mass retail, respectively. L’Oréal was founded 115 years ago in Paris and ranks No. 90 on the Fortune 500 Europe list.