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  2. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    Markup percentage = 12% Markup price = (unit cost * markup percentage) Markup price = $450 * 0.12 Markup price = $54 Sales Price = unit cost + markup price. Sales Price= $450 + $54 Sales Price = $504 Ultimately, the $54 markup price is the shop's margin of profit. Cost-plus pricing is common and there are many examples where the margin is ...

  3. Markup (business) - Wikipedia

    en.wikipedia.org/wiki/Markup_(business)

    Markup (or price spread) is the difference between the selling price of a good or service and its cost.It is often expressed as a percentage over the cost. A markup is added into the total cost incurred by the producer of a good or service in order to cover the costs of doing business and create a profit.

  4. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    A markup rule is the pricing practice of a producer with market power, where a firm charges a fixed mark-up over its marginal cost. [ 1 ] [ page needed ] [ 2 ] [ page needed ] Derivation of the markup rule

  5. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    If margin is 30%, then 30% of the total of sales is the profit. If markup is 30%, the percentage of daily sales that are profit will not be the same percentage. Some retailers use markups because it is easier to calculate a sales price from a cost. If markup is 40%, then sales price will be 40% more than the cost of the item.

  6. Ramsey problem - Wikipedia

    en.wikipedia.org/wiki/Ramsey_problem

    Under Ramsey pricing, the price markup over marginal cost is inverse to the price elasticity of demand and the Price elasticity of supply: the more elastic the product's demand or supply, the smaller the markup. Frank P. Ramsey found this 1927 in the context of Optimal taxation: the more elastic the demand or supply, the smaller the optimal tax ...

  7. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Then a markup is set for each unit, based on the profit the company needs to make, its sales objectives and the price it believes customers will pay. For example, if a product's price is $10, and the contribution margin (also known as the profit margin) is 30 percent, then the price will be set at $10 * 1.30 = $13. [3]

  8. Double marginalization - Wikipedia

    en.wikipedia.org/wiki/Double_marginalization

    This is caused by the prospect of facing a steep demand curve slope, prompting the firm to mark-up the price beyond its marginal costs. [2] Double marginalization is clearly negative from a welfare point of view, as the double markup induces a deadweight loss , because the retail price is higher than the optimal monopoly price a vertically ...

  9. Markup - Wikipedia

    en.wikipedia.org/wiki/Markup

    Markup rule in economics, a formula for the ratio of a monopolist's chosen price to its marginal cost; Markup (business) a term in retail business describing the increase in the price of goods to cover expenses and create a profit margin; Markup (legislation), the process to amend bills