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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable , broadcast , and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
This page lists some of the highest digital rights deals in Indian cinema, focusing on films that have achieved notable success in theatres before making their debut on streaming platforms. The leading OTT services in India include Netflix , Amazon Prime Video, and Disney+ Hotstar.
In 2011, the Canadian Radio-television and Telecommunications Commission (CRTC), Canada's telecommunications regulator, stated that it "considers that Internet access to programming independent of a facility or network dedicated to its delivery (via, for example, cable or satellite) is the defining feature of what has been termed 'over-the-top' services".
In September 2022, the Competition Commission of India approved the transaction, which was completed in April 2023. [11] [12] [10] In October 2022, ahead of the 2022 FIFA World Cup, it was announced that Viacom18 sports content would move from their existing streaming platform Voot to Jio Cinema, with all World Cup matches streaming for free.
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It also licensed content from various Indian and International studios including FilmRise , Sonar Entertainment , Screen Media Films , Vipin Agnihotri Films, Hungama , Shemaroo , Paramount Pictures , Sony Entertainment and Sun TV Network .
Netflix India is an Indian subsidiary of the American global internet streaming on-demand media provider Netflix that distributes a number of content called "originals" (films, series, miniseries, etc.) along with acquired content, it is creating quite a niche especially among Indian youngsters, with award winning film director Vipin Agnihotri also working on three projects, latest one being ...
Sony LIV was launched as a streaming service in the United States on Sling TV, streaming all the shows available in India on the app. [9] [10] On 15 January 2021, WWE Network [11] was launched in India through Sony LIV. Sony LIV was launched in Canada on 14 October 2021. [12] It was launched in Australia, New Zealand, and Singapore on 25 ...