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Emirates aircraft parked at Dubai International Airport. The so-called "Emirates business model" is the business model that lies at the heart of Emirates's commercial success. [1] Its main ingredients are a lean workforce comparable to a low-cost carrier and a flat organisational structure that allows the airline to maintain low overhead costs. [2]
Emirates is a subsidiary of The Emirates Group, and a major airline in the Middle East. It is the national airline of Dubai , United Arab Emirates and operates over 1,990 passenger flights per week, [ 41 ] from its hub at Dubai International Airport , to over 101 destinations in 61 countries across 6 continents. [ 42 ]
Emirates was founded in March 1985 with backing from Dubai's ruler, Mohammed bin Rashid Al Maktoum. On 25 October 1985, Emirates operated its first flight from Dubai to Karachi and Mumbai, using the Airbus A300B4-200 and the Boeing 737-300, both wet-leased from Pakistan International Airlines.
Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
A market analysis investigates among other things the influence of supply and demand on a market. [4] Organizations use the findings to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy.
A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.