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In February 2007, Specsavers was ranked No. 46 of the United Kingdom's 100 Heaviest Spenders on TV Advertising, spending £27 million. [16] Specsavers' long running advertising campaign is based on the popular strapline "Should've gone to Specsavers". [17] A common theme of these adverts is a character making a mistake because of poor eyesight.
Mary and Doug Perkins established Specsavers in Guernsey in 1984. In 2007 it was the largest privately owned opticians in the world, with nearly 900 stores across the UK and Europe. By 2011 the company had an annual turnover of £1.5bn and over 30,000 staff in markets in the UK, Europe and Australasia. [4] Her current title at Specsavers is ...
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Perkins co-founded Specsavers with his wife Mary Perkins in 1984. [3] The company became an international chain of opticians, making them both billionaires. As of April 2016, they have an estimated wealth of £1.55 billion according to the Sunday Times Rich List. [2] In spite of being a billionaire, Perkins calls himself "working-class." [4]
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America's Best Contacts & Eyeglasses and its predecessor entities were founded in July 1978 by Bill Grody (at the age of 25), soon after federal deregulation permitted price advertising of eyewear, eye exams, and related services and supplies.
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