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  2. On Holding vs. Nike: Why On's Strategy Is Setting It Apart

    www.aol.com/holding-vs-nike-why-ons-134500005.html

    Nike took in $51.4 billion in revenue over the past 12 months, while On took in $2.3 billion. On isn't trying to reach the same mass consumer that Nike does, either. It's just playing its own game ...

  3. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Porter suggested combining multiple strategies is successful in only one case. Combining a market segmentation strategy with a product differentiation strategy was seen as an effective way of matching a firm's product strategy (supply side) to the characteristics of your target market segments (demand side). But combinations like cost ...

  4. Diversification (marketing strategy) - Wikipedia

    en.wikipedia.org/wiki/Diversification_(marketing...

    Ansoff pointed out that a diversification strategy stands apart from the other three strategies. Whereas, the first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, the diversification usually requires a company to acquire new skills and knowledge in product development as well as new insights into market ...

  5. Nike’s retail strategy ‘should result in more full-priced ...

    www.aol.com/news/nike-retail-strategy-result...

    Goldman Sachs Equity Analyst and Managing Director Kate McShane joins Yahoo Finance Live to discuss company earnings for Nike, marginalized pressures, China's COVID-19 lockdown, and the outlook ...

  6. Ansoff matrix - Wikipedia

    en.wikipedia.org/wiki/Ansoff_matrix

    Unlike other strategies that build upon existing strengths, diversification requires venturing into uncharted territory, where the organization may have little or no prior experience. It is considered the riskiest strategy because it requires both product and market development. Introducing any product into a new market involves a lot of research.

  7. Nike carves out South American strategy in consumer ... - AOL

    www.aol.com/news/nike-carves-south-american...

    Nike Inc on Thursday said it would partner with some South American distributors, as a part of the footwear maker's wider plan to sell new products directly to consumers faster. Retail brand ...

  8. Shoe Dog - Wikipedia

    en.wikipedia.org/wiki/Shoe_Dog

    Shoe Dog [2] is a memoir by Nike co-founder Phil Knight. [3] The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. It also highlights certain parts of Phil Knight's life. The book was ghostwritten by J. R ...

  9. Nike’s retail strategy ‘should result in more full-priced ...

    www.aol.com/finance/nike-retail-strategy-result...

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