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Wardman was the first to publish the term but there is evidence that expressions such as "yellow journalism" and "school of yellow kid journalism" were already used by newsmen of that time. Wardman never defined the term exactly. Possibly it was a mutation from earlier slander where Wardman twisted "new journalism" into "nude journalism".
Joseph Pulitzer and William Randolph Hearst, full-length, dressed as the Yellow Kid, a satire of their role in drumming up USA public opinion to go to war with Spain. The two newspaper owners credited with developing the journalistic style of yellow journalism were William Randolph Hearst and Joseph Pulitzer. These two were fighting a ...
The muckrakers would become known for their investigative journalism, evolving from the eras of "personal journalism"—a term historians Emery and Emery used in The Press and America (6th ed.) to describe the 19th century newspapers that were steered by strong leaders with an editorial voice (p. 173)—and yellow journalism.
The two newspapers that ran the Yellow Kid, Pulitzer's World and Hearst's Journal, quickly became known as the yellow kid papers.This was contracted to the yellow papers and the term yellow kid journalism was at last shortened to yellow journalism, describing the two newspapers' editorial practices of taking (sometimes even fictionalized) sensationalism and profit as priorities in journalism.
Hearst's use of yellow journalism techniques in his New York Journal to whip up popular support for U.S. military adventurism in Cuba, Puerto Rico and the Philippines in 1898 was also criticized in Upton Sinclair's 1919 book, The Brass Check: A Study of American Journalism. According to Sinclair, Hearst's newspapers distorted world events and ...
Moreover, journalism historians have noted that yellow journalism was largely confined to New York City, and that newspapers in the rest of the country did not follow their lead. The Journal and the World were not among the top ten sources of news in regional papers, and the stories simply did not make a splash outside Gotham. War came because ...
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The New York Journal and New York World, owned respectively by William Randolph Hearst and Joseph Pulitzer, sensationalized the Maine incident with intense press coverage, employing tactics that would later be labeled "yellow journalism." Both newspapers exaggerated and distorted much of the information they obtained, sometimes even fabricating ...