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Paul Menard's Menards/PEAK Antifreeze Chevy in 2008. PEAK is known for its sponsorship of motorsports teams and events, primarily in the IndyCar Series , NASCAR , and the NHRA . OWI sponsored the fall Sprint Cup Series event at Dover International Speedway from 1989 to 1992 as the PEAK Antifreeze 500 and from 1993 to 1994 as the SplitFire Spark ...
It is usually used with additives, like corrosion inhibitors and antifreeze. Antifreeze, a solution of a suitable organic chemical (most often ethylene glycol, diethylene glycol, or propylene glycol) in water, is used when the water-based coolant has to withstand temperatures below 0 °C, or when its boiling point has to be raised.
An antifreeze is an additive which lowers the freezing point of a water-based liquid. An antifreeze mixture is used to achieve freezing-point depression for cold environments. Common antifreezes also increase the boiling point of the liquid, allowing higher coolant temperature. [ 1 ]
Butkus endorsed Prestone, a brand of antifreeze, in a commercial during Super Bowl IV in 1970. The ad marked the first highly successful celebrity endorsement in Super Bowl advertising . [ 100 ] Throughout the late 1970s and early 1980s, Butkus appeared alongside fellow former NFL star (and later Blue Thunder co-star) Bubba Smith in a series of ...
Freeze spray (cold spray or vapocoolant) is a type of aerosol spray product containing a liquified gas used for rapidly cooling surfaces, in medical and industrial applications. It is usually sold in hand-held spray cans.
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The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand might do. A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. [ 1 ]
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