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As of March 2024, YouTube Premium is available in most of the Americas, Europe and Oceania, as well as parts of Africa and Asia, with a total availability in 119 markets. [56] Following the Russian invasion of Ukraine, Google indefinitely suspended all of its all payment and subscription-based services in the country, including YouTube Premium.
[53] [54] YouTube developed its own chip, called "Argos", to help with encoding higher resolution videos in 2021. [55] In April 2023, YouTube began offering some videos in an enhanced bitrate "1080p Premium" option for YouTube Premium subscribers on iOS. [56] In August 2023, the feature became available to subscribers on desktop platforms. [57]
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YouTube announced that cumulative views of videos related to Minecraft, some of which had been on the platform as early as 2009, exceeded 1 trillion views on December 14, 2021, and was the most-watched video game content on the site.
The service's benefits continued to be available as part of the existing YouTube Premium service and to Google Play Music All Access subscribers. The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [5] [6]
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
[353] [354] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [355] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [356] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [357]
In 2005, YouTube introduced Creator Studio Classic. In 2019, a significant overhaul of YouTube Studio was conducted to align with Google's Material Design user interface. [4] [5] By November 2019, Creator Studio Classic access was gradually phased out in favor of the rebranded "YouTube Studio," serving as a replacement for around 150,000 creators.