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The term "media and information literacy" is used by UNESCO [1] to differentiate the combined study from the existing study of information literacy. Renee Hobbs suggests that "few people verify the information they find online―both adults and children tend to uncritically trust information they found from whatever source."
In media effects studies, priming is how exposure to media can alter an individual's attitudes, behaviors, or beliefs. Most media violence research, a popular area of discussion in media effects studies, theorizes that exposure to violent acts may prime an individual to behave more aggressively while the activation lingers. [7]
Media dependency theory states two specific conditions under which people's media needs, and consequently people's dependency on media and the potential for media effects, are heightened. The first condition of heightened media needs occurs when the number of media and centrality of media functions in a society are high.
The UNESCO Media and Information Literacy Alliance, formerly known as Global Alliance for Partnerships on Media and Information Literacy (GAPMIL), is a groundbreaking effort to promote international cooperation to ensure that all citizens have access to media and information literacy competencies. Yet, organizations and individuals from over a ...
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.
When social media users rely on these networking platforms for their daily news sources, it is possible that they are only receiving information that is a reflection of what they want to see in society, further implicating the matter by ignoring issues that require being addressed.
Christian Fuchs and Vincent Mosco in their book Marx and the Political Economy of the Media compile the effects of media communication in a capitalist society. They note that the media is a circulator and contributor of ideologies, even more so with the prevalence of alternative news sources. [7]
Media richness theory (MRT), sometimes referred to as information richness theory, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory .