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The Advertising Council, commonly known as Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements or PSAs on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government. [5]
Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.
According to the Ad Council, in 2018, 80% of outdoor recreationists correctly identified Smokey Bear's image, and 8 in 10 recognized the campaign’s public service announcements. [8] Smokey Bear's name and image are protected by the Smokey Bear Act of 1952 (16 U.S.C. 580 (p-2); previously also 18 U.S.C. 711). [9] [10] [11]
"Beef. It's What's for Dinner" is an American advertising slogan and campaign aimed at promoting the consumption of beef. [1] The ad campaign was launched in 1992 by the National Livestock and Meat Board and is funded by the Beef Checkoff Program with the creative guidance of VMLY&R.
The Ad Council reports a high recognition of the television spots among teens (41% of teens aged 13–16 nationwide reporting that they have seen or heard at least one PSA) and a recent survey conducted by the Council shows "significant shifts in key attitudes and behaviors regarding the use of anti-LGBTQ slurs."
vintage airline ads. ... Those ideas might seem foreign today, but they used to be front and center in airline advertising. For a taste of the good old days - and a killer time warp - here are ...
Clear Channel Outdoor Chicago Earns Ad Council's Silver Bell Award CHICAGO--(BUSINESS WIRE)-- Clear Channel Outdoor Holdings, Inc. (NYS: CCO) today announced that the company's Chicago office was ...
The Ad Council was first approached by the Department of Justice in 1977 to create a public campaign to engage the public in reducing crime. The FBI director recommended a campaign playing on fears to convince citizens to take personal safety steps, but the Ad Council rejected their proposal believing it would largely be ignored by an already frightened public.