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  2. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers. [95] One method of brand communication that companies can exploit involves electronic word-of-mouth (eWOM). eWOM is a relatively new approach [Phelps et ...

  3. Market orientation - Wikipedia

    en.wikipedia.org/wiki/Market_orientation

    According to the former authors, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept. They added that market orientation "provide[s] a unifying focus for the efforts and projects of individuals and departments within the organization."

  4. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, ...

  5. Corporate branding - Wikipedia

    en.wikipedia.org/wiki/Corporate_branding

    In marketing, corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.

  6. Brand relationship - Wikipedia

    en.wikipedia.org/wiki/Brand_relationship

    A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. [1] For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and ...

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  8. Philosophy of business - Wikipedia

    en.wikipedia.org/wiki/Philosophy_of_business

    The philosophy of business considers the fundamental principles that underlie the formation and operation of a business enterprise; ...

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