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Wisk was introduced as the first liquid laundry detergent in the United States by Lever Brothers Company in 1956. [1]In 2008, Wisk was purchased by Vestar Capital Partners when Lever Brothers' parent company Unilever divested its North American laundry brands, and it was combined with Huish Detergents, Inc. (also owned by Vestar) to form The Sun Products Corporation.
It was marketed as a premium German detergent that was the "officially recommended" detergent for its washing machines. Due to this exclusive import agreement and specialty positioning at appliance dealerships, it retailed for up to $40/box in Canada. [citation needed] It was later replaced by Miele's own brand laundry products.
The Sun Products Corporation (now Henkel North American Consumer Goods Inc.) was a United States–based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company's brands included All, Wisk (discontinued), Snuggle, Sun, Surf, and Sunlight. Sun Products holds the ...
Laundry Detergent Pods. Why they're a waste: Safety concerns aside, we've never been fans of detergent pods. First, they're much pricier than regular detergent: a 72-load case of Tide Pods may run ...
Answer: Wisk. Wisk laundry detergent used this unforgettable jingle to fight "ring around the collar." This line became synonymous with stain-removing power in the 1970s.
Gentle enough for the entire family, Aspen Clean Laundry Detergent is effective on stains without using any harmful compounds. It’s 100% vegan, eco-friendly, and non toxic, so you can have peace ...
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