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A euphemism is a mild, indirect, or vague term substituting for a harsher, blunter, or more offensive term.. It may also substitute a description of something or someone to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers.
Flipping, used as a euphemism for fucking, is a slang term first recorded 1911 by DH Lawrence in The White Peacock. A popular combination with heck to make Flipping Heck, serves as a minced oath of the phrase Fucking Hell. Norman Mailer's novel The Naked and the Dead [6] uses "fug" in place of "fuck" throughout. [7] [8] [9]
A euphemism (/ ˈ juː f ə m ɪ z əm / YOO-fə-miz-əm) is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. [1] Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes to downplay.
An example of this is the United States Department of Defense, which won the award three times, in 1991, 1993, and 2001. For the 1991 award, the United States Department of Defense "swept the first six places in the Doublespeak top ten" [ 26 ] for using euphemisms like "servicing the target" (bombing) and "force packages" (warplanes).
Paradiastole, in a trope sense, (from Greek παραδιαστολή from παρά para "next to, alongside", and διαστολή diastole "separation, distinction") is the reframing of a vice as a virtue, often with the use of euphemism, [1] for example, "Yes, I know it does not work all the time, but that is what makes it interesting."
Circumlocution is often used by people with aphasia and people learning a new language, where simple terms can be paraphrased to aid learning or communication (for example, paraphrasing the word "grandfather" as "the father of one's father"). Among other usages, circumlocution can be used to construct euphemisms, innuendos, and equivocations.
Lodgings to Let, an 1814 engraving featuring a double entendre. He: "My sweet honey, I hope you are to be let with the Lodgins!" She: "No, sir, I am to be let alone".. A double entendre [note 1] (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, one of which is typically obvious, and the other often conveys a message that ...
The euphemism has variations: for example, before his marriage, a senior member of the Royal family allegedly went on holiday with an ex-Page Three girl, whereupon Private Eye reported he had contracted a "Ugandan virus" [citation needed]. If the 'Ugandan' encounter was not completely successful, the phrase "failed to reach Kampala" was used.