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A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures ...
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The second PSA, from 1997, [3] featured 18-year-old actress Rachael Leigh Cook, who, as before, holds up an egg and says, "this is your brain", before lifting up a frying pan with the words, "and this is heroin", after which she places the egg on a kitchen counter—"this is what happens to your brain after snorting heroin"—and slams the pan down on it.
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Today, many volumes of the major communication journals contain papers on media frames and framing effects. [9] Approaches used in such papers can be broadly classified into two groups: studies of framing as the dependent variable and studies of framing as the independent variable. [ 10 ]
"PSA (because I know some of you applicants are looking at this)," the company wrote over Clow's photo. "Do not share your social media with a potential employer if this is the kind of content on it.
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