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The company experienced meteoric growth in 2004–05 following the launch of their No Sweat sneaker, a Converse look alike, shortly after Nike bought the iconic Chuck Taylor all-star. No Sweat put a spec sheet in the shoe box that detailed the wages and benefits received by their workers and challenged Nike to do the same.
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
In 1949, Converse made a black-and-white version of the All Star. In 1957, it introduced the low-cut "Oxford"-style version of the shoe, and in time the company began to produce All Stars in multiple colors and prints. Today, Converse makes the Chuck Taylor All Star in a variety of colors, styles, prints and fabrics. [citation needed]
Sneaker brand Converse is the latest subsidiary of parent company Nike to feel the heat from the sneaker giant’s $2 billion cost-saving plan that includes laying off 2% of its workforce ...
By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. [3] [24] Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets ...
The early 1970s saw the introduction of the Royal Plus, also known as the "Suede Super", which had a suede upper, padded collar, and was available in a high or low top. [15] Pro-Keds were worn by NBA stars including Willis Reed , Kareem Abdul-Jabbar , Nate "Tiny" Archibald , JoJo White , Bob Love , Lou Hudson , Bob Lanier and "Pistol" Pete ...
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