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Industry Standard Coding Identification (ISCI; / ˈ ɪ z k i / IZ-kee), also known as Industry Standard Commercial Identification) was a standard created to identify commercials that aired on TV in the United States, for ad agencies and advertisers from 1970.
Ad-ID is the advertising industry standard unique identifier for all commercial assets [1] airing in the United States similar in concept to the UPC barcode used on retail products. [2] Previously the industry used the ISCI system until 2003. Ad-ID is used to assure that the correct assets are delivered to the media by providing a central ...
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The melody was either used in, or originates from, a song called "We're Together", credited on The Brass Ring S/T album as being composed by A. Ham/K. Gavin/N. Kipner/S. Woloshin. In the accompanying TV commercial, [12] there was almost no mention of food. Instead, the ad featured an all-male McDonald's cleaning crew, singing after-hours about ...
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Baker's image appeared all over Sprint's in-store signage, printed material, and the company's website, providing a human face for an otherwise faceless telecommunications behemoth. [2] The 2005 merger of Sprint and rival Nextel spelled the end of the commercials when the company implemented a "new look" campaign, and marketing for the new ...