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Problems with international product branding are often associated with the process of language localisation, in which the product brand name or advertising slogan carries a different meaning in the language of the target market. [1] In addition to linguistic aspects, issues of cultural sensitivity can affect the success of a brand. [2]
The z in the Spanish word chorizo is sometimes realized as / t s / by English speakers, reflecting more closely the pronunciation of the double letter zz in Italian and Italian loanwords in English. This is not the pronunciation of present-day Spanish, however. Rather, the z in chorizo represents or (depending on dialect) in Spanish.
In advertising and marketing, foreign branding is the use of foreign or foreign-sounding brand names for companies, goods, and services to imply they are of foreign origin, generally to make them appear to come from a place that seems attractively fitting, or at least exotic. It may also be done if the country of origin has a poor image, in ...
Oh, and this is as good a time as any to mention that the name for the Irish language is “Irish” or – in the language itself – “gaelige” (the pronunciation varies by dialect).
Many of these are degenerations in the pronunciation of names that originated in other languages. Sometimes a well-known namesake with the same spelling has a markedly different pronunciation. These are known as heterophonic names or heterophones (unlike heterographs , which are written differently but pronounced the same).
Love English, I also love Spanish, and when I mix the two, it doesn’t make me inauthentic. When I mix the two, that makes me normal." Rou Shoots/Warner Bros. Discovery
This word ending—thought to be difficult for Spanish speakers to pronounce at the time—evolved in Spanish into a "-te" ending (e.g. axolotl = ajolote). As a rule of thumb, a Spanish word for an animal, plant, food or home appliance widely used in Mexico and ending in "-te" is highly likely to have a Nahuatl origin.
Normally, pronunciation is given only for the subject of the article in its lead section. For non-English words and names, use the pronunciation key for the appropriate language. If a common English rendering of the non-English name exists (Venice, Nikita Khrushchev), its pronunciation, if necessary, should be indicated before the non-English one.