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Laundry detergent pods (also called "packs" or "liquitabs") are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods (Ariel Pods in Europe).
The film in Tide Pods is a polyvinyl alcohol film developed by MonoSol which is intended to dissolve in any temperature water. The pod detergent is also 10 percent water by volume compared to liquid Tide detergent which is 50 percent water by volume. This was done to prevent the pod from melting from having high water volume.
“Liquid laundry packets are great for consumers who are looking for laundry detergent in an easy-to-use, less-messy form in a premeasured amount,” says Tide senior scientist, Jessica Zinna, PhD.
Tide-To-Go is a product packaged in a pen-like format and intended to remove small stains on the spot, without further laundering. [13] In Puerto Rico, [16] the Tide formula is marketed under the name Ace. Since 2012, Tide has sold Tide Pods, a line of laundry detergent pod, making an estimated 15% of sales.
Procter & Gamble is recalling more than 8 million bags of Tide, Gain, Ace and Ariel laundry detergent packets sold in the U.S. and Canada due to a defect in the products' child-resistant packaging.
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