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A multi-national corporation (MNC; also called a multi-national enterprise (MNE), trans-national enterprise (TNE), trans-national corporation (TNC), international corporation, or state less corporation [1]) is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country.
This is a complete list of multinational corporations, also known as multinational companies in worldwide or global enterprises. These are corporate organizations that own or control production of goods or services in two or more countries other than their home countries.
Transnational corporations share many qualities with multinational corporations, but there is a subtle difference. Multinational corporations consist of a centralized management structure, whereas transnational corporations generally are decentralized, with many bases in various countries where the corporation operates. [1]
EPG Model is an international business model including three dimensions – ethnocentric, polycentric and geocentric. It has been introduced by Howard V. Perlmutter within the journal article "The Tortuous Evolution of Multinational Enterprises" in 1969. [1]
Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.
For example, as of 2000, General Electric was the second largest multinational corporation in terms of foreign asset ownership. However, it ranked only 73rd in the overall TNI, with an index score of 40%. Although the company had large investments outside of the United States, most of its sales, employment, and assets were within the United States.
Microsoft Corporation is an American multinational technology conglomerate headquartered in Redmond, Washington. [2] Founded in 1975, the company became highly influential in the rise of personal computers through software like Windows, and the company has since expanded to Internet services, cloud computing, video gaming and other fields.
The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926. [7] In 2011, Publicis was named the third-largest marketing group worldwide by revenue, surpassing Interpublic. [8] By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.
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