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  2. English as a second or foreign language - Wikipedia

    en.wikipedia.org/wiki/English_as_a_second_or...

    This difficulty is shown in such activities as spelling bees. The generalizations that exist are quite complex and there are many exceptions, leading to a considerable amount of rote learning. The spelling and pronunciation system causes problems in both directions: a learner may know a word by sound but be unable to write it correctly (or ...

  3. Communicative language teaching - Wikipedia

    en.wikipedia.org/wiki/Communicative_language...

    Oral activities are popular among CLT teachers compared to grammar drills or reading and writing activities, because they include active conversation and creative, unpredicted responses from students. Activities vary based on the level of language class they are used in. They promote collaboration, fluency, and comfort in the TL.

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from ...

  5. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution of products takes place through a marketing channel, also known as a distribution channel. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer.

  6. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting (advertising) Growth Hacking; Heavy-up; Inseparability; Intangibility; Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for ...

  7. Corporate jargon - Wikipedia

    en.wikipedia.org/wiki/Corporate_jargon

    Corporate speak in non-English-speaking countries frequently contains borrowed English acronyms, words, and usages. [14] Russian-speakers, for instance, may eschew native constructions and use words such as лидер (literally: lider for 'leader') or adopt forms such as пиарщик (piarshchik for 'PR specialist'). [citation needed]

  8. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]

  9. Cambridge Assessment English - Wikipedia

    en.wikipedia.org/wiki/Cambridge_Assessment_English

    Cambridge Assessment English or Cambridge English develops and produces Cambridge English Qualifications and the International English Language Testing System ().The organisation contributed to the development of the Common European Framework of Reference for Languages (CEFR), the standard used around the world to benchmark language skills, [2] and its qualifications and tests are aligned with ...

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