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Behavioural science is the branch of science concerned with human behaviour. [1] While the term can technically be applied to the study of behaviour amongst all living organisms, it is nearly always used with reference to humans as the primary target of investigation (though animals may be studied in some instances, e.g. invasive techniques).
Behavioralists used strict methodology and empirical research to validate their study as a social science. [10] The behavioralist approach was innovative because it changed the attitude of the purpose of inquiry. It moved toward research that was supported by verifiable facts. [11]
Common research designs and data collection methods include: Archival research; Case study uses different research methods (e.g. interview, observation, self-report questionnaire) with a single case or small number of cases. Computer simulation (modeling) Ethnography; Event sampling methodology, also referred to as experience sampling ...
The experimental analysis of behavior is a science that studies the behavior of individuals across a variety of species. A key early scientist was B. F. Skinner who discovered operant behavior, reinforcers, secondary reinforcers, contingencies of reinforcement, stimulus control, shaping, intermittent schedules, discrimination, and generalization.
Furthermore, in all animals, the nervous system is the organ of behavior. Therefore, every biological and behavioral variable that influences behavior must go through the nervous system to do so. Present-day research in behavioral neuroscience studies all biological variables which act through the nervous system and relate to behavior. [10]
Fingerprints, for example, fall into the category of use traces, along with candy wrappers, cigarette cartons, and countless other objects. In contrast, products are the creations or artifacts of behavior. An example of a product might be a painting, a song, a dance or television.
Some schools also offer formal minors in areas related to quantitative psychology. For example, the University of Kansas offers a minor in "Social and Behavioral Sciences Methodology" that provides advanced training in research methodology, applied data analysis, and practical research experience relevant to quantitative psychology. [10]
Naturalistic observation, sometimes referred to as fieldwork, is a research methodology in numerous fields of science including ethology, anthropology, linguistics, the social sciences, and psychology, in which data are collected as they occur in nature, without any manipulation by the observer.