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In January 2002, the company purchased Blue Mountain Arts (BlueMountain.com) from Excite@Home with Excite to buy ads on American Greeting websites and Blue Mountain would continue providing ecards for Excite. [10] The company thus had four online greeting cards website including BeatGreets.com, a musical greetings website. [6]
Schutz and Blue Mountain Arts came to wider attention with the founding, in 1996, of the bluemountain.com website. One of the earliest experiments with the electronic greeting card medium, the site was widely adopted by web users. In 1999, the dot-com venture Excite@Home bought bluemountain.com in a deal valued at $780 million. [6]
Blue Mountain Arts, a greeting card company founded by poet Susan Polis Schutz and physicist/illustrator Stephen Schutz in 1971 Blue Mountain, a logo used by Paramount Pictures and its companies Blue Mountain Pottery , a Canadian company
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Since its conception in 1994 by Judith Donath, [2] [3] the technology behind the E-card has changed significantly. One technical aspect that remained mostly constant until 2019 was the delivery mechanism: the e-mail received by the recipient contains not the E-card itself, but an individually coded link back to the publisher's website that displays the sender's card.
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