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Schutz and Blue Mountain Arts came to wider attention with the founding, in 1996, of the bluemountain.com website. One of the earliest experiments with the electronic greeting card medium, the site was widely adopted by web users. In 1999, the dot-com venture Excite@Home bought bluemountain.com in a deal valued at $780 million. [6]
The greeting card metaphor was employed early in the life of the World Wide Web. The first postcard site, The Electric Postcard was created in late 1994 by Judith Donath at the MIT Media Lab. [2] It started slowly: 10-20 cards a day were sent in the first weeks, 1000-2000 a day over the first summer, and then it gained momentum rapidly.
In its online sector in 2001, American Greeting purchased the Egreetings Network shares that Gibson did not already own. [6] In January 2002, the company purchased Blue Mountain Arts (BlueMountain.com) from Excite@Home with Excite to buy ads on American Greeting websites and Blue Mountain would continue providing ecards for Excite. [10]
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Never pay for Christmas cards again! The post 22 Free Printable Christmas Cards for the Perfect Holiday Cheer appeared first on Reader's Digest.
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