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Opt-in email is an example of permission marketing, where Internet users request to receive information about a certain product or a service. [20] Supporters of permission marketing claim it to be effective, as the potential client would be more interested in information that was requested in advance.
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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
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