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This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A trademark could be a word, phrase, tagline, or logo associated with your product or service.
Trademark law protects a company's goodwill, and helps consumers easily identify the source of the things they purchase. In principle, trademark law, by preventing others from copying a source-identifying mark, reduces the customer's costs of shopping and making purchasing decisions, for it quickly and easily assures a potential customer that this
It is possible to register a trademark in the United States, both at the federal and state levels. Registration of trademarks confers some advantages, including stronger protection in certain respects, but registration is not required in order to get protection. [57] Registration may be required in order to file a lawsuit for trademark ...
Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.
Canadian trademark law protects unregistered trademarks that have been in continuous commercial use and which have a demonstrable market value in terms of reputation. Owners of unregistered trademarks may attempt to protect themselves from trademark infringement by via passing off actions against others who use their trademarks to deceive ...
Trademark law grants legal protection to "distinctive" trademarks, which are marks that allow consumers to easily associate them with specific products or services. [ 73 ] [ 6 ] A strong trademark is inherently distinctive (able to identify and distinguish a single source of goods or services), often falling into categories such as suggestive ...
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